Post by zahidislam on Mar 12, 2024 0:23:02 GMT -6
Moved by the desire to replicate the format that is bringing such success to TikTok, YouTube has recently also introduced the possibility of creating short videos, called YouTube Shorts . YouTube has recently provided some valuable information regarding the performance measurements of this new type of format. Let's take stock, starting from an article from Social Media Today . The metrics that matter First, YouTube has clarified that Shorts views are included in the overall YouTube channel-wide content play data . “Short films have the same say as regular videos, so they also contribute to the view count at the channel level and are not filtered in any way” this is what they said from the headquarters of the social network.
It is however possible to view the Australia Phone Number number of specific views of each individual Shorts by accessing the appropriate section of YouTube Analytics . Once you have logged in, inside you will find the "Analysis" tab of YouTube Studio. Now click on "Coverage" and then on the wording "Type of traffic source": thus, you will have access to the numbers that certify the weight of this format in bringing traffic to your hotel's profile. YouTube also specified that these specific views come from users who landed on the video directly from the Shorts section. Those who managed to play them from the "Home" tab are excluded from the count for the moment. Will views of these videos affect other statistics? In this regard, a YouTube spokeswoman said the following: “If you have a lot of short films, the average view duration may decrease because, obviously, the videos are shorter.
This shouldn't affect your channel's performance in any way - it's just an attribute of the video. Same thing for click-through rate: Since most people will scroll to your video rather than click on it based on a thumbnail, that metric may change as well, but again, it shouldn't impact your performance.” We will therefore have to wait a few more weeks to understand what the actual impact of these metrics will be compared to the total performance. A format to test If this type of content is part of your hotel's marketing activity, try to analyze the performance of everything you publish to guide your strategy. What genres of videos perform best, those with or without people? Have you filmed each room of your hotel? If so, what are the places that generate the most interest? Test various types and, once you have found the best performing genre, try to create an editorial plan that provides for constant publication.
It is however possible to view the Australia Phone Number number of specific views of each individual Shorts by accessing the appropriate section of YouTube Analytics . Once you have logged in, inside you will find the "Analysis" tab of YouTube Studio. Now click on "Coverage" and then on the wording "Type of traffic source": thus, you will have access to the numbers that certify the weight of this format in bringing traffic to your hotel's profile. YouTube also specified that these specific views come from users who landed on the video directly from the Shorts section. Those who managed to play them from the "Home" tab are excluded from the count for the moment. Will views of these videos affect other statistics? In this regard, a YouTube spokeswoman said the following: “If you have a lot of short films, the average view duration may decrease because, obviously, the videos are shorter.
This shouldn't affect your channel's performance in any way - it's just an attribute of the video. Same thing for click-through rate: Since most people will scroll to your video rather than click on it based on a thumbnail, that metric may change as well, but again, it shouldn't impact your performance.” We will therefore have to wait a few more weeks to understand what the actual impact of these metrics will be compared to the total performance. A format to test If this type of content is part of your hotel's marketing activity, try to analyze the performance of everything you publish to guide your strategy. What genres of videos perform best, those with or without people? Have you filmed each room of your hotel? If so, what are the places that generate the most interest? Test various types and, once you have found the best performing genre, try to create an editorial plan that provides for constant publication.